A settlement between Nine and Seven doesn’t appear to have lasted very long with Today claiming it has won the year as “Brisbane’s favourite breakfast program.”
While the averted case on Friday was to have crossed swords over the definition of “Australia” being based on national not metro ratings, that hasn’t stopped Nine from boasting about individual markets.
Yesterday a Nine release claimed Today has won 21 weeks of 40 ratings weeks in Brisbane (which also includes the Gold Coast, Coolangatta and as far west as Esk, Kilcoy and Boonah).
Nine’s Director of News and Current Affairs, Darren Wick said, “We love Queensland and we’re humbled that more and more Queenslanders are choosing Today as their Number One breakfast show. Today’s connection with the city, the Coast and the entire state is unique and special. As well as Karl Stefanovic and Sylvia Jeffreys, we have a terrific production team, filled with Queenslanders. It’s their home and that’s why Today will always work hard to bring our viewers the news that matters every morning and help them start the day with a smile.
“At Today, we appreciate and respect the support of our audience. I strongly urge every Sunriseviewer to give us a try. No obligation – you might just love us.”
But Seven is having none of it, sticking with Sunrise‘s annual average in the same market of 74,120 viewers over Today‘s 73,172.