November 21st is World TV Day as the United Nations’ celebrates the global and cultural impact of television.
According to the UN, World Television Day is not so much a celebration of the tool, but rather the philosophy which it represents.
“Television represents a symbol for communication and globalisation in the contemporary world. The UN’s TV producers report from locations around the globe – from peacekeeping missions such as South Sudan and Haiti; from political missions in countries like Afghanistan and Colombia; and from the UN’s vast network of operations worldwide,” it says on its website.
It’s also an occasion for astute marketing from the Pan-European Platform for the Promotion of Television and Think TV Australia to talk up the reach of Television in various countries… which is probably not quite the true purpose for the day, first declared by the UN in 1996.
Nevertheless here is some territory analysis, remembering that Reach counts viewers who have watched 5 minutes or more, while averages are tallied across the duration of programmes:
TV reaches 16 million Australians every day, who watch a total of more than 4 billion minutes of
broadcast TV every day. In fact, Australian households are 30% more likely to have a TV set than a barbeque.
Canadians watch 130 million hours of TV every day – that’s the equivalent of four Super Bowls. What’s more, the average TV campaign in Canada delivers an amazing 317 million impressions.
In 2016, the average viewer in the UK will have watched over 1,300 hours of TV – the equivalent of watching all seasons of Breaking Bad, Orange is the New Black and House of Cards more than 10 times over. In addition, every night in the UK there are 17 million conversations about TV advertising.
UNITED STATES OF AMERICA
TV reaches 210 million people every day, who collectively watch 840,000,000 hours of TV per day. If you stood all of TV’s daily viewers one on top of the other, they would stretch all the way to the moon.
Germans watched an average of 223 minutes of TV per day – or 16 billion minutes in total: That’s 30,000 years of TV in one day!
Every day in 2016, 43.5 million people in France tune into TV on a television set. With the average daily audience of 2015, you could fill the Stade de France 558 times.
The total time Italians spent watching television in 2015 is equivalent to the time it takes to play 1,032 football matches, to bake 61,911 pizzas or to brew 222,878 cups of espresso.
A whopping 33 million Spaniards watch TV each day. You would have to fill Real Madrid’s home stadium 408 times to get the same reach with any other medium.
In Poland, 25 million people tune in each day for an average of 4 hours and 18 minutes – totaling a mind-boggling 483,883,433 daily views. 318 stadiums would have been necessary to fit all Poles watching the Poland-Portugal game of the Euro 2016.
8.3 Million people watch television daily in Portugal. That’s twice as much as Cristiano Ronaldo’s
followers on Twitter.
The most-watched program in 2016 – the final of the Eurovision Song Contest – was viewed by 3.6 million people, or four out of every ten Swedes.
3,679,000 Fins watched an average of four hours of TV each day (2015). That means that in average, the equivalent of over 6 million hockey games are being watched on TV by Fins daily.
TV reaches 11.2 million people daily who watch a total of 49 million hours every day (2016). You would
be a multi-billionaire if you received one Euro for every hour watched by the Dutch in 2015 (18 billion hours).
The most-watched program in 2016 – the Switzerland v. France match during Euro 2016 – reached 2,206,890 viewers, or three times as many Swiss people as there are cows in Switzerland. With this number, you could also fill the biggest stadium in Switzerland 57 times.
With the average national daily audience in Belgium, you can fill 76 times Camp Nou, the largest stadium in Europe.
So many people tune in in Brazil – 132.5 million watch daily – that the average minute rating in primetime is equivalent to the entire population of the United Kingdom (64.8 million).
Over 5 million people watch television every day in Chile. With the figures of one day you can fill the National Stadium of Chile (Julio Martínez Prádanos) 105 times.
This number reaches 13.5 million people daily in Colombia. That’s 48% more than Sofia Vergara’s
followers on Twitter.
16 million in Peru in one week. With this number you can fill Machu Picchu every day for over 17 years. Combining a day in Chile, Peru and Colombia equals the number of people who have visited the Rio Carnival in the last 35 years!
The Chinese watch an average of 251 minutes of TV per day (2015), and in 2014 created 3,277,400
hours of TV content. Of course, viewership is only part of TV’s success story. The other is the countless roles it plays in our lives, whether it’s sharpening the world’s focus on major issues, providing a platform for freedom of expression and cultural diversity, nurturing education or – perhaps most importantly – uniting people around once-in-a-lifetime experiences.