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2014-12-29_2107

Seven’s tennis takes advantage over TEN’s cricket ratings

Seven has hit back at media suggestions that the Big Bash League has been out-stripping the Australian Open in the ratings.

The network points out that the tennis -on Seven & 7TWO- is still in front of cricket on TEN & ONE.

It follows TEN Head of Sport David Barham telling the Herald Sun, “We were dominated for years by the Australian Open tennis at the end of summer, with a few Test matches before it.

“We’ve now got three sports you can watch — Australian Open tennis, international cricket and Big Bash.

“If someone said a few years ago that you’d be producing matches that knock off the tennis, everyone would’ve laughed out loud.”

Since January 16 the BBL finished higher in the OzTAM rankings on four nights. But Seven was in front in overall network share. Nine’s One Day Cricket was also ranking higher on 2 nights.

But it’s clear that the BBL has other networks rattled this year.

Seven Head of Programming Angus Ross said the Australian Open has given the network it’s strongest start on 4 years.

“Across Channel Seven and 7TWO, we delivered great choice for viewers that has seen audiences peak over two million viewers. And across all of Australia we’ve delivered a greater combined national average audience last week of 1.16 million to Big Bash‘s 884,000.”

Channel Ten + ONE / Seven + 7TWO ratings:

January 16
Kyrgios, Federer, Kerber (985,000)
Strikers v Renegades (931,000)

January 17
Stars v Heat (985,000)
Djokovic, Gavrilova (899,000)

January 18
Kyrgios, Murray, Tomic (1,148,000)
Thunder v Strikers (803,000)

January 20
Heat v Renegades (1,027,000)
Federer, Barty, Tomic (1,000,000)

January 21
Nadal, Gavrilova, Raonic (1,024,800)
Stars v Sixers (764,000)

Average
Seven: 1,011,360
TEN: 902,000

Source: Fairfax, The Australian

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