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SBS to launch fourth channel dedicated to Food

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SBS is set to launch a fourth channel, dedicated entirely to food.

The as-yet-unnamed channel will be available on SBS 3 (Channel 33) in November, joining SBS, SBS 2 and NITV.

As the first free-to-air channel dedicated to food, it will feature “a smorgasbord of food, cooking and travel programs inspired by food, handpicked from around the world, alongside some of the network’s much-loved, locally made shows.”

SBS has entered in to a major output deal and licensing agreement with US-based Scripps Networks Interactive, which produces lifestyle content, cooking competitions, culinary adventures and home entertaining.

The announcement follows SBS also being denied recent legislation to allow it to increase its primetime advertising, to address government funding cuts.

SBS Managing Director, Michael Ebeid, said: “SBS’s unique purpose, to inspire all Australians to explore and appreciate the diverse world we live in, is at the heart of this exciting new channel.

“The channel will take one of our strongest and well-known genres to new heights. We know how much audiences love to be taken on a journey of culinary and cultural discovery with our food shows every Thursday night. This new channel is an opportunity to extend that offering with a world of food programming available all day, every day, for free.

“SBS’s Charter drives all the decisions we make. As we face funding pressures and an increasingly competitive market, we need to find new ways to bring audiences the best content from around the world and create a commercial return to continue to fund high quality Australian programs on our main SBS channels.

“This channel also builds on our success bringing movies acquired from around the world to Australian audiences through our subscription channel, World Movies.”

SBS Chief Content Officer, Helen Kellie added: “Whether you’re passionate about food, or just take pleasure in family cooking and eating with friends, our new channel will be a daily destination for your love of everyday food. As well as bringing some of the world’s most popular programs in the genre to local audiences, the new channel will help SBS to continue discovering and nurturing Australian talent and developing new programs. It’s an exciting new extension to SBS’s food, travel and culture offer for audiences.”

Full programming, channel name and launch date will be announced in coming weeks.

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