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New-look ABC News ditches News 24

EXCLUSIVE: These are the new ABC News logos which will replace blue ABC News 24 branding from Monday.

As previously noted, ABC is streamlining all its News brands on TV, Radio, Online & Digital under a single name. Research indicated that audiences already see ABC News as a single entity, irrespective of channel, platform or medium. The changes are designed to make it easier to identify ABC News as trusted content.

ABC News 24 multichannel will be renamed ABC News. ABC Newsradio will also be known as ABC News, and ABC News Digital is to be renamed.

Current blue branding on ABC News 24 will be replaced with a black and white logo, chosen because it is “bold and distinctive.” It will feature across all ABC News programs (Midday, 5pm Early Edition, 7pm ABC News), with refreshed opening titles, on-air graphics, super straps, sport and enhanced weather graphics.

A new colour system has also been produced for audiences:

ABC’s iconic majestic fanfare will remain with ABC News, although there will be a remixed version for a TV news brand spot later this month.

ABC News Breakfast will be called News Breakfast and carry new opening titles.

There will no longer be separate Twitter accounts ABC News 24, ABC NewsRadio or ABC Radio Current Affairs, with audiences directed to @abcnews. Users will need to activate a follow themselves.

The ABC NewsRadio Twitter account will be decommissioned.

Similarly there will no longer be a separate ABC News 24 or ABC Radio Current Affairs Facebook account. Current News 24 followers will automatically be moved to the ABC News Facebook page. Users will need to Like the page in order to follow.

The ABC Radio Current Affairs Facebook account will be archived for a future audio project and the Twitter account will be decommissioned.

ABC News apps will Update, and users may need to clear their cache if new logos do not appear.

The last time ABC changed its logo and look was more than six years ago, when News 24 launched.

Changes take effect from Monday.

story via TV Tonight

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