MSNBC’s “Morning Joe” enjoyed a large ratings spike on Friday, the day after President Donald Trump singled out hosts Mika Brzezinski and Joe Scarborough in a series of scathing tweets.
According to Nielsen data, “Morning Joe” averaged 1.66 million viewers on Friday, with 408,000 viewers in the key adults 25-54 demographic. That made the MSNBC program the number one cable news morning show of the day, topping perennial winner “Fox & Friends” on Fox News, which drew 1.56 million viewers and 353,000 in the demo.
In Q2 of 2017, “Morning Joe” averaged 997,000 total viewers, meaning Friday’s installment was up nearly 70% over the quarterly average in that metric.
Last Thursday, Trump personally attacked Brzezinski and Scarborough via his Twitter account, calling them “low I.Q. Crazy Mika” and “Psycho Joe.” He also claimed Brzezinski “was bleeding badly from a face-lift” when he saw her on New Years Eve.
Trump’s comment drew some condemnation on Capitol Hill, including » See full article at Variety - TV News
- Joe Otterson