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MasterChef lifts TEN’s week

The arrival of MasterChef has improved TEN’s fortunes, lifting from 14.4% a week ago to 18.6% this week.

But Seven won another week, by just 0.1% after Nine lost its lead with another Saturday night of The Voice replays.

That said, it was Seven’s House Rules that was the real loser in Reality stakes last week as the network dropped in channel share. My Kitchen Rules however, did deliver.

It’s now May and Nine is yet to win a week in Total People, if it doesn’t seize the lead the year will run away before we know it…

Seven: 29.3
Nine: 29.2
TEN: 18.6
ABC: 15.9
SBS: 7.1

Primary channel:
Nine: 20.8
Seven: 20.1
TEN: 12.9
ABC: 11.2
SBS: 4.9

7mate / 9GO!: 3.7
7TWO: 3.5
ONE: 3.2
ABC2: 2.8
9GEM: 2.4
9Life: 2.3
7flix: 2.0
ABC News: 1.3
SBS Food Network: 0.9
ABC ME: 0.6
NITV: 0.2

Seven led in 16-39 and 18-49 demos but Nine won 25-54.

Best brands this week were:

Seven: My Kitchen Rules (Winner Announced 1.5m), Seven News (Sun: 1.2m), House Rules(Sun: 986,000) and Home and Away (724,000).

Nine: The Voice (Sun: 1.2m), Nine News (Sun: 1.06m), A Current Affair (841,000) and 60 Minutes(816,000).

TEN: MasterChef Australia (Launch: 1.06m), The Project (7pm: 594,000), NCIS (550,000) and TEN Eyewitness News (505,000).

ABC: ABC News (Sun: 774,000), The Coroner (727,000), Australian Story (691,000) and Media Watch (662,000).

SBS: Great Continental Railway Journeys (377,000), Insight (299,000), Britain’s Pompeii(285,000) and Great British Railway Journeys (266,000).

Nine won Monday, Tuesday, Wednesday and Friday. Seven scored Sunday, Thursday and Saturday. ABC bettered TEN on Sunday and Saturday.

Seven claimed Melbourne, Adelaide and Perth. Nine held Sydney and Brissy.

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