She is the daughter of Puerto Rican parents. On October 19, 2011, Rodriguez landed the recurring role Beverly in the soap opera series The Bold and the Beautiful. She received a role in the musical film Go for It!, for which she received a 2011 Imagen Awards nomination. She appeared in Filly Brown, for which she won an Imagen Award. She also was the recipient of the Best Actor Award at the First Run Film Festival in New York. On June 9, 2013, Gina won the Inaugural Lupe Award. On April 16, 2013, during an interview, she revealed she was offered a role in the Lifetime television series Devious Maids, but had turned it down. On October 16, 2013, she joined the cast of the upcoming movie Sleeping With The Fishes. She is also working on an album. On February 23, 2014, Entertainment Weekly announced that Rodriguez would play the titular role of Jane Villanueva in Jane the Virgin. On June 4, 2014, she joined the cast of the upcoming drama film Sticky Notes.