Sign in / Join
Screen Shot 2016-02-14 at 11.25.37 PM

Home and Away leads new VPM ratings

2016-02-15_1046

Home and Away has topped the very first Video Player Measurement ratings released today by OzTAM -the new ratings system in video catch-up on mobiles, tablets, desktops, games consoles and Smart TVs.

OzTAM has released two numbers of rolling data, February 7 -13th and February 8 -14th. They show Seven titles dominating the first figures with 9 of the top 10 individual episodes.

Home and Away leads with a VPM rating as high as 54,000. This represents the number of devices that viewed a single programme, not the number of people.

My Kitchen Rules is next best as high as 52,000 then Here Come the Habibs! up to 45,000.

Jack Irish drew the most video plays for ABC at 24,000.

Best for TEN was The X-Files at 21,000, The Family Law had 10,000 for SBS and Ex on the Beach was best for Foxtel on 3,000.

OzTAM_VPM_7Day_TopPrograms_Daily_20160213

OzTAM_VPM_7Day_TopPrograms_Daily_20160214

A VPM (Video Player Measurement) Rating is the total minutes of a program played across all devices divided by the content length and rounded to the nearest thousand. If a 30 minute show has 600,000 minutes of content played, then 600,000 ÷ 30 = 20,000 VPM rating.

The figures do not include Live streaming.

NB: TV Tonight is currently assessing a publishing  / reporting methodology of the new VPM data on an on-going basis.

Leave a reply