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‘Black Sails’ Is Most-Watched Series Debut Yet for Starz

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Solid linear tune-in, aggressive online sampling campaign bring pirate drama's early total to 3.5 million viewers

Michael Bay’s pirate drama “Black Sails” is off to a good ratings start, becoming the most-watched series premiere in the history of Starz.

“Black Sails” drew about 850,000 viewers for its regular-timeslot telecast Saturday, and nearly 1.7 million watched the night’s combined telecasts, according to Nielsen.

Overall, more than 2.6 million watched the series premiere during its opening weekend on the network’s linear channels, surpassing the 2.6 million premiere-weekend tally last August for “The White Queen,” which had been the most popular new series/miniseries premiere to date.

As part of a promotional push to ensure as many people sample the series as possible, Starz made the pilot episode of “Black Sails” available for free on platforms like iTunes, You Tube and Amazon on Jan. 18, one week before its premiere date...

 

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[button color="black" size="medium" link="http://variety.com/2014/tv/ratings/black-sails-is-most-watched-series-debut-yet-for-starz-1201073143/" target="blank" ]See full article at Variety[/button]

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