Britain's Got Talent has released a star-studded new trailer which appears to be taking aim at TV channels' race for ratings
The talent show’s new opening sequence sees Britain’s Got More Talent host Stephen Mulhern enlist the help of ITV stars as he raps about searching for the show’s ‘one missing viewer’.
Comedians Keith Lemon and Jason Manford also join in the fun, along with the casts of Coronation Street and Emmerdale, the presenters of Loose Women, Jeremy Kyle and Emma Willis.
BGT presenters Ant and Dec throw in a couple of dab dance moves, while Willoughby and Schofield jump around their This Morning studio.
Former show winners Ashley Banjo and Perri Kiely, of dance group Diversity, and judges Amanda Holden, Alesha Dixon, David Walliams and Simon Cowell also join in as Stephen takes his mission across the channel’s studios.
But as his Got To Find The One Viewer song comes to a climax, Ant and Dec point out that the missing fan is actually hiding behind the microphone.
“Well, that was a waste of everyone’s time,” says the disgruntled MC Stephen.
Britain’s Got Talent returns to ITV on Saturday, April 15 at 8pm, followed by Britain’s Got More Talent with Stephen Mulhern on ITV2 at 9.25pm.