A 7Tennis app will offer Live free coverage of Seven’s Summer of Tennis in 2017, alongside a separate HD offering of the Australian Open for a one-off fee.
The 7Tennis app also includes the Fast 4, Hopman Cup, the Brisbane International, Sydney International and the Kooyong Classic, with over 2,000 hours of live, exclusive tennis, catch-up and on-demand short-form highlights.
Seven will introduce for the first time a freemium offering of the Australian Open with more than 600 matches to Live stream in HD, select long-form full match replays with less commercial content. This is available on Apple iOS and Android devices for a one-off app fee of $9.99.
Clive Dickens, Seven’s Chief Digital Officer, said: “We have listened to our audience and not only do they think all Australian sport should be free but they also told us they would be willing to pay for additional features like HD Streaming, extra content and less commercials. The 7Tennis product is another first to market innovation for Seven that we can’t wait to share with the fans.”
Kurt Burnette, Seven’s Chief Revenue Officer, said: “The 2016 Olympic Games broke records but more importantly through data, analytics and insights gave us clear insights into how consumers view our content across screens. The 7Tennis innovation across all screens is that insight in action in direct response to consumer needs. It also offers our advertisers and marketing partners the ability to be connected with consumers across every part of that customer journey. We will deliver unparalleled reach and effectiveness across connected screens, incorporating the latest in media technology, measurement and consumer insights.”
Saul Shtein, Seven’s Head of Sport said: “The Australian Open is one of our biggest events in sport on Seven, and we look forward to creating a coverage that will capture every key moment and connect with our audiences on every screen. We will be launching some new innovations in our coverage of the Australian Open as we launch into an extraordinary eighteen months for Seven and deliver the biggest events in sports across 2017 and 2018.”
7Tennis will live stream Seven’s coverage of The Australian Open and Seven’s Summer of Tennis and also stream matches on courts beyond Seven’s television coverage. There will be up to 16 live streams of courts at the Open coupled with streams of press conferences and short-form VOD (video-on-demand) content including highlights and archival footage, photo galleries, a social wall with Twitter and Facebook, live scores and results from all matches, player profiles and exclusive produced content beyond Seven’s internationally recognised broadcast.
The Australian Open Tennis Experience
During The 2016 Australian Open, Australian audiences were able to not only choose between matches on Seven and 7TWO, they also had the option of watching one of 16 matches during the day and three at night through smart TVs, mobile, tablet and IOT devices. Around one third of regular viewers of The Australian Open accessed some tennis content on digital platforms every day. There were over 7.4 million streams, with over 40 million minutes of streaming during the Australian Open Series. On social media, global reach hit 21.7 million on Facebook and 7.8 million on Twitter.